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Social Media Management & Marketing
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The term social media describes media that is posed by the user and can take many different forms. It is an online conversation between two parties (your business & your potential customers). Social media applications include FacebookTwitterLinkedIn, Instagram and YouTube. Some types of social media are forums, message boards, blogs, wikis and podcasts.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and YouTube, you're missing out. Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Here are the most popular social media sites and what they can do for your company.

Facebook

Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page.  You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. 

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well.

 

Twitter

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.

Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets. Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.

LinkedIn

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. It's also great for posting jobs and general employee networking.

Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established as a thought leader and earns trust.

YouTube

YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content.

Pinterest or Instagram

Pinterest and Instagram are some of the fastest growing social media marketing trends. They are both a Image driven platform which is ideal for retail, but anyone can benefit from using images for social media purposes or sales-driving ads.

They allow businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your strategy, remember that the social network's primary audience is female. If that's your demographic, you need a presence on these sites

Has your company experienced any of these benefits from your existing marketing company?

If NOT Call Us: 888.673.7573 (The Call is Free, But Our Advice is Priceless)

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